Connected wherever life takes you

These days we are a ‘Here and Now’ generation. We want everything at our fingertips, and we want it NOW.

The other day instead of ‘wasting’ precious time waiting for my favorite series to begin I turned to my phone.  Not only did I check both my personal and work emails, I updated Twitter, spoke to friends on Facebook, watched a clip from last nights X-Factor on YouTube and purchased a couple of items off Amazon to be delivered to the office the very next day.  I just love the 21st century, or rather I love technology.

Being connected at work and at home is essential – however I want to be “connected wherever life takes me” –  it’s my mantra.

The location is irrelevant really, the important thing is that my ‘smart’ friend works – enables me to make and receive calls, surf the web, connect back to work and stay connected to my entire social circle.  What happens when I catch a ferry or go on a cruise?  What about when I’m waiting for the train or actually am on the train? Being remote and still online seems essential in today’s busy lifestyle.  The good news is that the technology exists.  Small cells are small base stations which provide mobile coverage at the point of need.  All they require is an internet connection which can be by wires, microwaves or via satellite.

Bear this in mind and think about the importance of always-connected when in rural and remote areas.  Just taking Ofcom (our local UK regulator), have recently published a report highlighting that the overall levels of customer satisfaction varies by location, with some 78% of people in urban areas satisfied with their mobile network, compared to 67% in rural parts of the UK and 70% in remote areas. Furthermore the Small Cell Forum has made ‘rural’ and ‘remote’ applications the theme of the upcoming release with a focused discussion coming up at the 27th plenary in Milan on 16th-18th September. It’s great to see the small cell industry coming together, addressing the barriers and challenges which the Mobile Service Providers face when expanding their networks and deploying small cells across rural and remote areas.  ip.access, together with our partners, have a wealth of experience in remote deployments.  We put mobile connectivity in rural villages in Africa, coverage on planes and cruise liners and also support humanitarian deployments in distaster areas such as our award winning deployment in the Philippines following Typhoon Haiyan.

Isn’t it nice to know we can now be connected wherever life takes us…

pf button Connected wherever life takes you
Emma Spiteri Micallef

Emma Spiteri Micallef

Emmanuela, has been with ip.access since the early femto days starting back in 2007 and has seen the market grow, evolve and take shape to what it’s become today. Actively present and involved in the exciting world of small cells and in-building coverage, Emma now runs the marketing team at ip.access and is Vice-Chair of the Marketing Working Group at the Small Cell Forum. A marketeer at heart she is driven by campaigns and events, enjoys sharing news and possibly giving her view on one or two things which are happening in the market. In her free time she enjoys socialising, preparing/appreciating good food and travelling the world to learn about foreign cultures and ways of life.

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2 Responses

  1. Joseph Scott says:

    Hi Emma,

    It’s great to see the Small Cell Industry taking off.
    I could have done with this level of connectivity when I was on a boating holiday, last month.
    Running a small business, I need to be connected 24/7, to ensure that my clients are getting the service they need.
    These are exciting times and I’m glad you guys at Ip.Access are taking the initiative to improve connectivity.

    Cheers,

    Joe

  2. Emma says:

    Thanks for your comments Joseph!
    Just as a side note we work with some fantastic partners in the Maritime space – here is a case study on deploying small cells on board cruise and ferry ships in the Mediterranean.
    http://www.ipaccess.com/uploads/wysiwyg_editor/files/WINS%20CAse%20Study.pdf

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